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Roadmap
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At Rory Jo Presley, we are on a mission to intertwine sustainability, ethics, and cruelty-free initiatives into the very fabric of our brand. This includes an unwavering stance against animal cruelty. This roadmap outlines the strides we've already made and the ambitious goals we’re setting for our future. Each step we take is a testament to our commitment to the planet, to ethical craftsmanship, and to the causes that move us. We invite you to join us on this journey, to celebrate our milestones, and to help shape a brighter, more sustainable future for all.
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Progress Report
& Future Vision

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Checked Icon Donate $2 per bracelet sold to The Sheldrick Wildlife Trust.
Checked Icon Become an official partner of The Sheldrick Wildlife Trust.
Checked Icon Use only cruelty-free components.
Checked Icon Ensure ethical sourcing for all product components.
Checked Icon Source over 25% of styles with recycled fabrics.
Checked Icon Plant 3 trees per order.
Checked Icon Remove 1 pound of plastic from the ocean per order.
Checked Icon Use biodegradable or recyclable shipping packaging.
Checked Icon Source over 50% of styles with recycled fabrics.
Checked Icon Use biodegradable or recyclable tags.
Unchecked Icon Source 75% of styles with recycled fabrics.
Unchecked Icon Source 100% of styles with recycled fabrics.
Unchecked Icon Establish a monthly subscription program that empowers customers to actively support elephants, contribute to tree planting, and combat ocean plastic pollution, all while receiving an inspiring bracelet each month.
Unchecked Icon Launch a rewards program that incentivizes and tracks customers who demonstrate their commitment to composting and recycling their waste.
Unchecked Icon Launch a special line of limited edition bracelets dedicated to supporting specific causes, with a portion of the proceeds directly contributing to the respective charity.
Unchecked Icon Host an annual community day, dedicating a portion of sales to charity.
Unchecked Icon Offer a bracelet repair service, promoting longer product life and reduced waste.
Unchecked Icon Set up a scholarship or grant for students studying environmental science, design, or related fields.
Unchecked Icon Introduce a "Suggest a Cause" feature, where customers can propose new charitable initiatives for the brand to support.
Unchecked Icon Achieve carbon neutrality through offset programs and sustainable practices.
Unchecked Icon Expand our product line with more sustainable fashion accessories.